Featuring a stable of the latest Jaguar Land Rover vehicles, users can examine the design features and any potential damage in detail through a 360° vehicle display system. Critical vehicle stats are listed intuitively, and require users to calculate required investment, and subsequent ROI, to repair and refurbish vehicles to an Approved Programme level.
Manage repairs and vehicle placement destinations through interactive workshop and forecourt management systems.
Set the queue for vehicles through an easy-to-use drag-and-drop system. A compound queue timeline system pushes users to maximise their workshop availability and vehicle turnaround as critical factors in driving ROI. Additionally, a staff AI system will react to over and under-utilisation of workshop technicians and the body shop.
Within The ROI Experience, users also have the opportunity to unlock and purchase upgrades for their retailer. This includes items like extra bays and staff for the workshop. Users may also invest in F&I managers, photo booths and local buyers to improve overall performance, or individual vehicle promotion packages to drive inventory turnover for the round.
Users are kept up-to-date on the latest news, patches and Jaguar Land Rover communications through a built in messaging system and news ticker. Updates are sent through email updates, phone notifications and the in-game news ticker based on user-selected preferences. The app also allows global and NSC admin users to deliver tips and tricks for improving performance in the app, as well as how the app learnings can be applied to real-world retailers.
Users’ performance is continuously monitored and ranked against other users across the world. The app’s league tables provide up-to-the-minute rankings and drive competitive engagement. Additionally, users have the opportunity to create ‘private’ leagues with other app users from around the world. These mini-leagues create cross-market camaraderie and competition opportunities.
In order to cater to Jaguar Land Rover retailers around the world, the app utilises local currencies and languages based on each user’s profile settings. Additionally, the app is able to access real-time currency valuations and trading rates in order to create a life-like experience. However, global admin users are able to manipulate currency rates through the “God” Mode system, forcing users to think on their feet and adapt to new market conditions.
Accessible only to admin users, the market dynamics can change at a moment’s notice through a variety of “God” Mode actions. Within “God” Mode, admin users can implement a variety of disruption factors including demand fluctuations, currency valuations, market growth or recession, natural disasters, brand racing performance news, new model launches, old model discontinuations and more. These effects can be applied across the globe, regionally or even locally. Retailer users see the effect of these actions through their performance report displays at login. “God” Mode actions train retailers to think on their feet and adapt to possible real-world scenarios that could carry drastic consequences.
Tim Baker, Guy Salmon Jaguar Land Rover, Bristol, England
Karen Green, Stratstone of Mayfair Land Rover, London, England
Pravin Amre, Navnit Motors, Mumbai, India